You finally have a few minutes to create content: no distractions, no meetings, and even a coffee at your favorite temperature (most of the time for me, that’s over ice 🧊☕️)
But then it hits: “What am I supposed to say? What’s my theme? What’s the goal of this?”
Your best ideas probably tend to come when you’re in the carpool line, working out, at the store… pretty much any time other than when you’re actually ready to do something with them.
(This can’t possibly be just me?)
And you think, “That is such a good idea, I’ll remember that when I’m ready.”
Then the time comes, and all you have is a blank stare… “What was that great idea I had??”
The fix? Give your ideas somewhere to live before you need them.
If you’re new to content strategizing, or you’ve been around the block a while and need a better system, start right here, in this issue. I’m talking:
How to tailor your content to your expertise, offers, and real audience
How to use AI and your own brain to help you find the best content ideas
How to never run out of content ideas, using my method (YUP–the exact one I use to help with my content, like this very newsletter!)